Sustainability is the new buzz word and a noble one it is. The floral industry is a perfect example of a sustainable industry. Or is it? Due to the nature of our product, growing in the wild, in greenhouse and on farms, it is an industry that would appear at the top of the list for most people as a sustainable industry and long before sustainability became popular. Our products are living plants and blossoms, occurring in nature in every part of the world.

Sorry to say, we also have been guilty of wasting our natural resources and polluting our environment in the quest to product bigger, longer lasting flowers undamaged by insects. Both food and floral crops have been huge users of pesticides, insecticides and chemical fertilizers. The residues of these products were then transported through out the world to the end consumers. Government regulations for many years in the past required that out of date and unused pesticides, insecticides and fertilizer are disposed of by burying them in the ground. A great way to pollute our water table!

Fortunately, the growers have spearheaded the quest to correct these things. Over the past years, the majority of our flowers and plants have been provided by growers who are dedicated to tackling these difficult challenges. Bravo!
We are in the process of being officially certified as a VeriFlora Retailer http://www.veriflora.com dedicated to sustainable practices of our industry.

More information in a future blog about the rigorous environmental accountability while at the same time addressing the health and well-being of workers, their families and communities.